01.-
Goal
Challenge
Create a unique digital customer experience that enables self-servicing and policy management at your fingertips.
02.-
Process
Approach
DISCOVER
Gain knowledge of users, context, technologies, gather user data, research competitive products, conduct interviews. Build user profiles, user journeys, content inventories, screen flows. Ideate big ideas and vision of the product.
CREATE
Translate ideas into sketches, wireframes and prototypes for validation. Create design specifications and evolve concept/wireframes into full design solution.
VALIDATE
Evaluate design with stakeholders to obtain feedback and conduct usability testing. Refine and validate.
03.-
From Insight to Solution
Aggregated coverage feature
We were aiming to create a new, more user centric experience by summarizing the customers coverage in an easy to understand way.Policies are categorized by objective of purchase and each category provides a quick glance on aggregated key benefits of the users coverage. What counts is the over all coverage and not how many products the user holds.
Premium payment insight
Consumer interviews revealed that within younger customer segment the premiums are often payed by their parents. We developed a feature that allowes to add family members policy into your user-portfolio. This enables an easy way to pay off family members premiums.