preloader image

MTL Click

Employer

Aleph Labs

Role

Lead UX/UI Designer

Launch

May 2018

01.-

Goal

Challenge

Create a unique digital customer experience that enables self-servicing and policy management at your fingertips.

02.-

Process

Approach

DISCOVER

Gain knowledge of users, context, technologies, gather user data, research competitive products, conduct interviews. Build user profiles, user journeys, content inventories, screen flows. Ideate big ideas and vision of the product.

CREATE

Translate ideas into sketches, wireframes and prototypes for validation. Create design specifications and evolve concept/wireframes into full design solution.

VALIDATE

Evaluate design with stakeholders to obtain feedback and conduct usability testing. Refine and validate.

03.-

From Insight to Solution

Aggregated coverage feature

We were aiming to create a new, more user centric experience by summarizing the customers coverage in an easy to understand way.Policies are categorized by objective of purchase and each category provides a quick glance on aggregated key benefits of the users coverage. What counts is the over all coverage and not how many products the user holds.

Premium payment insight

Consumer interviews revealed that within younger customer segment the premiums are often payed by their parents. We developed a feature that allowes to add family members policy into your user-portfolio. This enables an easy way to pay off family members premiums.